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Editorial: Be selective about where you shop

By choosing local, shoppers are not only buying a gift, they’re investing in everyone’s future...
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With the holiday season in full effect, the qathet region is quietly transforming into a festive haven of community spirit and charm, if you can call a Santa parade down Marine Avenue “quiet."

Regarding gift exchanges, for those who take part in the annual tradition, remember the importance of shopping locally, which is a simple and impactful way to give back to our region and celebrate its unique character.

Local businesses are aren’t just shops; they’re gathering places, sources of inspiration and the livelihood of our neighbours and possibly friends and family members. Every dollar spent in a local store circulates within our community, supporting jobs and the sponsorship of local cultural events and sports teams, and enhances the quality of life we all cherish. Ordering from online retailers results in that money leaving the community forever.

By choosing local, shoppers are not only buying a gift, they’re investing in everyone’s future, whether they own businesses, participate in community events or volunteer at one of the many nonprofit groups that receive contributions from residents.

Our region boasts a treasure trove of unique offerings, from handcrafted goods at local artisans’ markets to carefully curated items in boutique stores. Buying a local product or service allows shoppers to find gifts with a personal touch, the kind that can't be replicated in big-box stores or through online marketplaces.

Beyond the economic benefits, shopping locally during the winter holiday season fosters community connections. A visit to a favourite store or shop often includes a warm greeting, a friendly chat and genuine recommendations tailored to the customer’s needs. These interactions remind us of the human side of commerce, which is easily lost in the hustle of online shopping.

This year, when making a list and checking it twice, take a moment to explore local options and celebrate the creativity and resilience of our small businesses.

Shopping at home accomplishes more than spreading holiday cheer. It helps the community thrive and makes this time of year full of generosity, connection and support.

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