For something as important as your home, only the best will do. Listing a home is a specialized skill within the real estate industry, according to Josh Statham of 460 Realty.
“The knowledge and assets necessary to ensure an optimal sale are unique, and not every agent has the budget and resources to market a home properly,” explains Josh, “As the real estate market adapts to new economic factors, the value in hiring a seasoned listing agent with a focus on real estate marketing becomes more apparent to homeowners.”
For more than a decade Josh has focused on creating the most technologically advanced real estate marketing system available. “Investing in your biggest investment” is his unofficial motto.
With a full-time, in-house marketer utilizing a suite of media devices ranging from 3D imagers and HD video, to sound, lighting equipment, drones and more, Josh has the tools necessary to capture the important selling features of a home. This is what he describes as “digital curb appeal.”
“The vast majority of real estate searches begin online; it’s critically important for buyers to be drawn to a listing with strong digital media and spend time researching homes of interest,” says Josh. “The more time they can spend taking in 3D tours, professional photos, floor plans and high-definition video, the more likely they are to act.”
Digital is only part of the equation though.
“It takes a sizable investment on the realtor’s part to ensure the strong media used in a listing is being seen by the broadest audience,” he adds. “This requires a dedicated budget for marketing, ensuring the home is advertised adequately in both traditional and new mediums.”
All of Josh’s listings are prominently featured in local publications, as well as digital marketing, including social media campaigns.
“Listings with video have a significant advantage over those that don’t,” says Josh. “Search engines prioritize it. Not only is it a powerful form of media, it’s a literal homing beacon for your largest potential audience.”
Accurate pricing and exceptional marketing are the pillars of a successful listing, he adds.
“The job of assessing real property, assisting in the pre-listing process, coordinating the multimedia, and most importantly, navigating a volatile market and negotiating the terms of a purchase agreement is something that is learned through hundreds of successful transactions.
“We’ve got everything we need in-house from drones and 3D imaging, to web, graphic design and digital marketing, to showcase your listing to its full potential. Then there are the intangibles, which are truly irreplaceable.”
Every homeowner has different needs, explains Josh, whether it’s a personal residence, investment, estate, vacation or commercial property. Understanding those needs, and the dynamic trends within the market, are essential in ensuring the most successful sale possible.
“Technological advances have made marketing real estate more in-depth and accessible, but it’s more important now than ever before to be well advised,” he adds. “The role of the realtor as a trusted advisor is increasingly important.”
Josh says his value-added listing program produces unmatched results and has cemented his reputation as the premiere agent in Powell River (Powell River Sunshine Coast Real Estate Board MLS top producer 2020 and 2021).
Anyone thinking of selling their home can contact Josh directly today at 604.223.5674, or visit joshstatham.com for more details.
