Just as human beings are capable of adapting to change, so too are communities. That’s the message of Vancouver Island University (VIU)’s Dr. Nicole Vaugeois. She and Shannon Bence, a VIU graduate student, made a presentation in Powell River on a possible path of development.
As the average age of Powell River residents increases, there is a need to look at what the town’s next steps are and how to develop the local economy in sustainable ways.
Since 2000, Powell River has seen an increase in the number of people living here, but its average age has also increased. Baby boomers, those born between 1947 and 1966, currently comprise the largest population sector in Powell River. In 2012 the first wave of the baby boomer generation turned 65 years old.
The future of this town is its ability to hold onto younger adults who have or bring their families here and, in turn, encourage others to move here for Powell River’s natural and cultural amenities.
A high proportion of young adult Canadians are looking to live in a place that offers a balance between job and lifestyle opportunities and they are even willing to take lower paying jobs if it means that their quality of life will be higher. They value not only access to outdoor recreational activities, but also a clean environment and places with strong identities.
This presents an opportunity for Powell River.
Sustainable development is not a new concern for residents as witnessed by the numbers already engaged looking for solutions. People in Powell River are already looking beyond the paradigm of this place as a one-industry town. Entrepreneurs and community promotors are developing ecotourism opportunities, tapping into Powell River’s relative isolation as a positive for outdoor and cultural education as well as developing other sectors to promote a more resilient local economy.
What’s needed is to take a look at developing and further promoting cultural and natural amenities through tourism because that is one of the main avenues people go down before they decide to relocate here. New residents bring fresh ideas and energy.
It’s time for a dialogue about what people here find attractive and how reinvestment of funds back into the community can enhance these amenities. People want to have a life, not just a job and that’s what Powell River can provide.
