qathet School District has unveiled its new logo. According to a qSD media release, the powerful visual identity rooted in the district’s mission, vision and values marks the culmination of a significant journey that began last year with the official renaming of the district to qathet, a gifted ʔayʔajuθəm (Ayajuthem language) word meaning working together.
The new logo, featuring an orca, symbolizes the spirit of collaboration and education that defines qSD, the release stated. Known as the teacher of the sea, the orca reflects the district's commitment to nurturing, learning and shared responsibility—values exemplified in both its schools and broader community, according to the release.
Interim qSD superintendent Vianne Kintzinger emphasized the significance of the new logo, stating: “This thoughtful design embodies the spirit of working together, the inclusivity of our district, and our shared commitment to the growth and success of every student. It beautifully and playfully reflects the integration of our district’s values while conveying our responsibility to create a connected educational community.”
A logo is more than just an image – it's a visual representation of who we are and what we stand for, which is why we wanted to undertake a thorough process of engagement, collaboration, and iteration, stated school district director of communications, Kristy Payne.
“We are so excited to have such a meaningful symbol of our identity that will be used for years to come, with beautiful colours that reflect the land and community we serve," added Payne.
The school district commissioned Tla’amin Nation artist Kobe Galligos to create a painting of the logo that will be hung at the qSD board office in the new year, once complete.
The Coast Salish-inspired design was created in partnership with Galligos and local graphic designer Rachelle Harvey. Working with school district staff, their combined cultural insight and artistic vision of the contributors led to the creation of a logo that not only reflects the district’s identity, but also establishes a strong connection to the region’s beautiful territory and its people, the release stated.
Galligos shared the inspiration behind his artwork, stating: “The design of the eye on the smaller orca, while looking to the older orca for guidance, is also a message to the older generation. It's a reminder to lead by example. It’s not enough just to tell children to be good; we must actively show them, by example, in order for them to understand what it means to be a good person.”
The community is invited to learn more about the journey behind the new logo by watching the video: What’s in a Logo? at sd47.bc.ca.
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